Type and all graphic elements should not intrude into this space. This graphic standards manual provides detailed instructions concerning the reproduction and proper use of the hostos community college 50th anniversary graphic marks and logos. Usaid graphic standards manual and partner cobranding. The guidelines in this graphic standards manual have been developed to significantly improve. Nasas awesome graphics standards manual is now free to download jesse reedhamish smyth last week, we told you the dramatic story of the rise and fall of the worm, nasas glorious logo from the. By being true to these standards, we are able to ensure that the atc continues to deliver a consistent message to our volunteers, members, supporters, and friends in the years to come. Brand identity style guide documents logo design love. This text and graphic standards manual has been developed to assist scripps college personnel who produce publications and other materials on behalf of the college. Lsu health new orleans graphic standards manual 6 lsu health new orleans. It should be displayed as shown here with a period after consequence. Graphic design standards the focus of a graphic identity is usually a symbol or logo.
The importance of graphic standards the way we identify ourselves in all types of communications is the way we tell the world who we are. How to use this manual this manual describes the associations system of brand identity and how it is to be used to create. Each area has its own folder on the network, and within each folder is a variety of readytouse electronic graphics files, as well as a written and illustrated graphic standards guide in pdf format which can be. A comprehensive graphic system is a structure for communicating and presenting information logically, clearly and with distinction. The book features a foreword by richard danne, an essay by christopher bonanos, scans of the original manual from dannes personal copy, reproductions of the original nasa 35mm slide. It contains guidelines in the use of graphic identity elements such as type styles, logo, brand, and pantone colors. Nasas awesome graphics standards manual is now free to download jesse reedhamish smyth last week, we told you the dramatic story of the. Asa chapters, sections, and committees may use these graphics. These standards can be downloaded in portable document format pdf from our website. New york city transit authority mta graphic standards. However, an identity system is much more than the utilization of a symbol. As collegiate faculty and staff, you depend upon communication in order to maintain the highest levels of academic and professional excellence. This manual addresses standard policies and practices for communications funded in. It provides standards, templates and resources to ensure our brand is displayed in a consistent manner that clearly communicates that our assistance is from the.
City of coquitlam graphic standards manual p6 proportions when using the logo for any purpose, do not stretch or alter the proportions. Toplevel management must take the lead, our experts in the field of graphic design must follow, and all of us must see that the specifics are diligently. Divisions and offices should align their areas visually with the oregon health authority brand. Careertech graphic standards manual 4 resources careertech logo the careertech logo is the systems graphic symbol and basis for the brand. The standards and guidelines presented in this manual. Using this manual this graphic standards manual was developed to improve and standardize the visual presentation of tmeas external communications.
Typorgaphy helvetica neue lt pro all typefaces, depending on application. The link for the graphic standards manual will open as a pdf in either adobe acrobat or adobe acrobat reader. Usaid graphic standards manual and partner cobranding guide. Graphic standards manual highland community college. Com moun ta in sta t e s health alliance 7 adobe garamond pro minimum point size. Many applications have yet to be determined, so care should be taken to familiarize yourself with the.
The guidelines have been established with the input from the. For example, it cannot be placed in a box or circle or other graphic element that is not part of the official logo. It provides instructions on how to best utilize our brand to communicate across a wide range of communications channels. Graphic standards adobe garamond pro is the corporate typeface and should be used on all. Graphic standards adobe garamond pro is the corporate typeface and should be used on all mountain states health alliance communications and marketing materials. Redfern brand identity guidelines pdf royal mail logo guidelines pdf saint maryofthewoods college style guide. Ubuntu and open sans all typefaces, depending on application in digital media.
This graphic standards manual has been designed to clearly instruct you in the use and application of the canadian forces personnel and family support services cfpfss brand. Graphic standards manual kansas state department of. Brand identity 05 03 graaphic stsgndmsullslsoosbbs graphici stniddiddiddidd graaphic stihnsgdmusloososbbsrr graphici stniddiddiddidd. These are defined by x and y coordinates which refer to the horizontal and vertical measurements and are expressed as a percent. It provides standards, templates and resources to ensure our brand is displayed in a consistent manner that clearly communicates that our assistance is from the american people. If you have any questions about this web graphic standards manual or the graphic standards manual for printed materials, please contact alyssa gelbard of communications and public. The same applies to using the logotype on photographs. This graphic standards manual provides detailed instructions concerning the reproduction and proper use of the new hostos community college graphic mark and logo. The manual is meant to serve as a guide and includes examples of text style rulesand graphic materials. Logo our logo incorporates colors, typeface and graphic treatments to help solidify this programs brand identity. By applying the standards set forth in this manual, the college design. Graphics standards manual, listed in sequential order, are officially in effect as of january 1, 1976.
Scripps college text and graphic standards manual 4. However,there are instances when a new logo is appropriate. The purpose of this graphic standards manual is to set forth guidelines that will assist in applying the active aerogels logo to all communications. Hobart and william smith colleges graphic standards manual 2015 6 font. Graphics standards manual mohave community college. This document will outline how the logo is to be used and what typefaces are approved and not approved for use in mcc collateral. It is intended for use by professional graphic designers. To get back to the manual after going to one of the links in the manual, just go back to acrobat or acrobat reader. If you have questions or suggestions about these standards, are considering new communication. Nov, 2012 pizza hut brand standards identity manual. Web graphic standards manual rockefeller university.
The graphic standards guidelines outlined in this manual will help you employ the logo in a consistent way when representing the city of coquitlam. A brand can take many forms, including an organizational culture, name, sign, symbol, color combination or slogan. The graphic standards manual has been developed, with the assistance of woychick design, to help us achieve that goal. The integrity of active aerogels graphic identity must be kept through consistent implementation of the identity system presented here. You may have read my blog post about the 1970 new york city mta graphic standards. Asa graphic standards manual a strong, unified graphic identity strengthens our associations communications.
Highland community college graphic standards manual college logo the hcc logo is the primary identification of our college and as such, it should appear on all hcc communications. Feb 20, 20 new york city transit authority mta graphic standards manual pdf 20220 by joe clark you may have read my blog post about the 1970 new york city mta graphic standards manual. Welcome to the official university of arkansas fort smith graphic standards manual. Templates are available for college documents with the correct logo usage.
This graphic standards manual replaces and updates the guidance released in 2005. Correct layout of letters, flyers as well as signage and labels are also addressed. Nasas awesome graphics standards manual is now free to. An alternate download link for the large pdf of the 1970 new york city mta graphic standards manual. Standards manual new rivers information technology. To maintain the associations exclusive ownership of this identification system, the guidelines in this manual must be followed. Properly executed, this approach to brand identity and graphic standards will provide solid association name recognition and enhance our public relations image. If you have questions regarding an application that has not been outlined in this manual or need further clarification, please contact the atchafalaya basin program.
By understanding and following these graphic standards, you project a clear, consistent image that promotes the associations mission to external and internal audiences. The oregon health authority oha graphic standards manual outlines a consistent and coordinated use of the wordmark and visual elements. It is for the use of employees responsible for communication or graphic designers. Ampersand is not permitted and the word and is spelled out in all instances.
Lcec graphic standards the lcec graphic standards guidelines has been organized in order to allow easy updating and expansion. About standards manual standards manual is an independent publishing imprint founded by designers jesse reed and hamish smyth in new york city in 2014. Please refer to this graphic standards manual on an ongoing basis, in order to ensure consistent implementation of active space technologies identity. Our mission is to archive and preserve artifacts of design history and make them available to future generations.
It was designed to ensure consistent and appropriate use of the universitys threetiered graphicidentity program developed and approved during the 199899. If you have any questions about the cal maritime logo usage or graphic standards, please contact the office of advancement at 7076541246. Cobranding coordinates a single product or service with more than one brand. Avoiding incorrect usage the lsu health new orleans logo is a standalone design element and must appear separately from other elements. It is designed to help stakeholders like you promote alcorn consistently and accurately throughout every point of contact with our audiences. Highland community college graphic standards manual messaging overview to be truly effective, any messaging from highland community college must give the recipient reasons why they should attend or associate with the college. The graphic standards manual is an integrated design system created to enhance the versatile image and presentation in all common media including advertising, signage, vehicles, packaging, catalog and stationary. Brand statement the colleges brand statement may be used in conjunction with the colleges logo or select secondary logos. The graphic standards manual, as well as mcc logos, may be obtained from the office of institutional advancement web page.
When producing any piece of communication on behalf of hcc, be sure to. The nasa graphics standards manual by richard danne and bruce blackburn is a futuristic vision for an agency at the cutting edge of science and exploration. This manual is not intended to provide rigid instructions for all logo applications and design approaches, but. Seton hall university s graphic standards manual is a resource for all members of the university community and the vendors who work with the university. Graphic standards manual active space technologies. It outlines mandatory colors, typography, and other essential design elements. This will keep the logo legible in all situations when observing the. This logo should be perceived as a mark of quality and used to represent the oklahoma department of career and technology education and careertech system services and products and used on. Hobart and william smith colleges graphic standards manual 2015 12 preparing students to lead lives of consequence.
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